DAM by Baker Marshall

Author:Baker, Marshall
Language: eng
Format: epub
Publisher: Marshall Baker
Published: 2015-06-22T16:00:00+00:00

What Makes A High Converting Website?

Very few people talk about this, but here’s the equation I use to ensure success with any business wishing to market online and grow their brand presence. Website + Traffic + Conversions = Success

With this in mind let’s look at part 3 of the Business is Booming equation; which is how to effectively convert visitors that come to your site to phone calls, email enquiries, opt-ins (if you are list building), or to direct sales (if you have an ecommerce site).

First you will need to begin by analyzing your current site. Review the following: ! The look and feel of the site

! Is the site optimized for visitors?

! Is the site optimized for search engines?

! Does the site work for multiple browsers?

37 Essential Components of a High Converting Website In most cases, websites are lacking in some of these areas. In order to make your website appealing to human visitors and search engines, and be effective in its purposes, you will need to go through and make sure the following things are in place. If they are not, you need to include them for the best results possible.

Use this list as a checklist against your website (or any site you may be planning to develop), either now or in the future. You’ll be guaranteed to maximize your sites conversion potential.

! Ease of Navigation:

o Make sure the site is easy to use and straightforward. ! Most Important Info above the fold:

o Make sure all the important information is visible when a visitor first arrives at the home page. A good number of people will not scroll down to find the important information.

! Correct Sizing of Pictures

! Lead Visitors through the Site:

o Make sure you are taking visitors exactly where you want them to go on your site. ! Multiple Calls to Action: oCallNow!

o Buy Now!

! Subscription Box :

o Make it easier for visitors to subscribe to your site by having subscription boxes. Another fantastic way to pull traffic is to invite blog readers (if you have one), to your blog and RSS feeds. You’ll boost exposure and boost traffic.

! Video on the Site

o It’s not enough in the twenty-first century to have a site. You must think about including a video presentation as a key feature of your site. You can attempt to produce the video however, many prefer to hire a professional to produce a video for their site to promote their products or services.

! Phone Number on Top Right:

o Don’t hide your phone number at the bottom of the front page, put it at the top of every page.

! Mobile Browsers:

o Back to the 21st Century note above.To coin a phrase, Time is Money , and you lose traffic everyday you do not have a website with mobile browsing capabilities. People around the globe use their Smartphone’s to key in products and services. they choose to buy when they locate what they need. Oftentimes,

Don’t miss out revenue by not having mobile browsing on your website.

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